$29.99
Instant classics don’t just happen.
Checking out the most popular t-shirts this week it seems that Life Is Good t-shirts are experiencing an enormous wave of popularity. Not sure why, but they definitely have a certain charm.
In normal times, Life Is Good apparel holds a certain appeal. The brand is most famous for its “Jake” shirts, featuring a grinning stick figure participating in a variety of activities—kayaking, roasting marshmallows, shooting hoops.
Who is Jake? Well he’s on the t-shirt here. He’s got a stick figure body, tiny sunglasses, a beatnik beret, and always wearing a smile. Jake seems to have no worries – as we’d all like. And why should he? Jake spends his days pursuing any number of outdoorsy passions, from biking to hiking to kayaking to ultimate frisbee. When he’s not doing any of those, he can be found grilling or strumming his guitar or kicking back on a hammock strung up between two perfect palm trees.
The brand’s t-shirts and hats are known for their optimistic messages. Some say the brand’s message helped them through hardships like losing loved ones or undergoing medical treatments. The brand’s mascot is Jake, a beret-wearing stick figure who represents finding joy in life. Jake is featured on many of the brand’s t-shirts, participating in a variety of activities like kayaking, roasting marshmallows, and shooting hoops.
Solid Colors: 100% USA Grown Cotton
Heather Colors: 80% USA Grown Cotton/20% Polyester